There are two obvious reasons why SMB advertising is harder than corporate advertising: Smaller marketing budgets. Smaller teams. Most small-to-midsize businesses just don’t have the budget for Super Bowl commercials or celebrity endorsements. Most are working with a relatively small marketing department, too. There are limits in terms of how much advertising content they can […]

No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. Some have a team of technical SEO specialists, while others rely on a single web developer to do back-end SEO. In some organizations, the content department exists of a single […]