Category Business Advice

Your Step-by-Step Guide to Hiring a Top-Tier Content Marketing Writer

Surely you’ve heard the phrase “content is king.” And while it may be a terribly overused expression, the fact remains that it’s true. Everyone knows that creating strong content is the best way to connect with your audience, increase brand awareness, drive sales, and boost ROI and profitability. But who exactly is pumping out all […]
9 Essential Questions for Hiring an SEO Company
Ok, so you’ve decided that your business needs to bring in some outside SEO help. Now you find yourself stuck with one pressing question: how do I find the right SEO company? The process of vetting professional SEO firms can be difficult if you lack a strong understanding of search engine optimization. “The SEO industry […]
The 3 Components of a Successful Content Strategy (+1 Bonus)
How Do You Create a Great Content Strategy? Our team builds content strategies that drive results for clients daily. Towards the end of 2019, we stepped back and defined what a top-tier content strategy looks like. But first … How do most content marketing services build content strategies? There are a lot of great content […]
Building a Strategic Marketing Plan for 2021
How to Build Your 2021 Marketing Strategy (from an Agency Owner Who Helps Construct Dozens Every Year) With 2020 coming to a close, it’s time to start thinking about how we should be spending our marketing dollars in 2021. That’s right: it’s time to start thinking about your 2021 marketing plan. I know, it’s a […]
6 Signs It’s Time for a Website Update
We can all agree that having a website is a necessary part of owning a business. While it is an important part of your marketing toolbox, it’s sometimes easy to forget that they need a little love and attention to make them successful. Think about your website the way you would think about your haircut. […]
What’s the ROI of SEO?
Investing in growing your business is no easy feat. In a world where business owners need to decide between hiring a salesperson and investing in dozens of different types of offline and digital marketing channels, the options can seem overwhelming. Here, we delve into why SEO is the best investment that you can make in […]
Should I Hire a Digital Marketing Agency (or In-House Marketer)?
We can all agree that investing in marketing is important. But how should you invest in your digital marketing efforts? Sure, you can take the do-it-yourself approach and run your own marketing campaigns for as long as you want. However, building and implementing a strategic marketing plan is time-consuming. As your business grows, doesn’t it […]
The Purpose of a Blog: How Blogging Drives Sales
We tell businesses every day that blogging is going to be the best way to scale their business. But why should they listen to us? Sure, we practice what we preach – blogging is the central focus of Inter’s own digital marketing efforts. But why should you trust us? Case studies and customer reviews aside, blogging is the […]
Lead Generation: The Definitive Guide [+ 8 Proven Tactics]
The internet is a noisy place. There are flashing buttons, risque banner ads, and even those horrific songs that autoplay when you visit a website. *cues Kelly Clarkson* Whatever the method, the goals of these tactics are all the same. The sites want to grab your attention and convert you into a precious lead for […]
What is Brand Marketing? [And Why Does it Matter?]
When you see a Starbucks sign, you know there’s a consistent, yet, subpar cup of coffee nearby. But before you go buy that quadruple pump non-fat almond milk pumpkin spice latte, let’s talk about what goes into that brand, as well as many others.