Category Marketing Strategy

Our SMB Advertising Guide [Tactics + More]

There are two obvious reasons why SMB advertising is harder than corporate advertising: Smaller marketing budgets. Smaller teams. Most small-to-midsize businesses just don’t have the budget for Super Bowl commercials or celebrity endorsements. Most are working with a relatively small marketing department, too. There are limits in terms of how much advertising content they can […]
Your Step-by-Step Guide to Hiring a Top-Tier Content Marketing Writer
Surely you’ve heard the phrase “content is king.” And while it may be a terribly overused expression, the fact remains that it’s true. Everyone knows that creating strong content is the best way to connect with your audience, increase brand awareness, drive sales, and boost ROI and profitability. But who exactly is pumping out all […]
Building a Strategic Marketing Plan for 2021
How to Build Your 2021 Marketing Strategy (from an Agency Owner Who Helps Construct Dozens Every Year) With 2020 coming to a close, it’s time to start thinking about how we should be spending our marketing dollars in 2021. That’s right: it’s time to start thinking about your 2021 marketing plan. I know, it’s a […]
The Purpose of a Blog: How Blogging Drives Sales
We tell businesses every day that blogging is going to be the best way to scale their business. But why should they listen to us? Sure, we practice what we preach – blogging is the central focus of Inter’s own digital marketing efforts. But why should you trust us? Case studies and customer reviews aside, blogging is the […]
The 13 Unique Benefits of Content Marketing
It seems like advertisements are everywhere nowadays. Whether blocking us from watching a YouTube video, or disguising themselves as blog articles with titles like “The 11 Secrets to Be Better at X [#4 Will BLOW Your Mind]”, advertisements are becoming harder and harder to run away from.