Category Blog

The 9 Core Roles on an Established Content Team

No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. Some have a team of technical SEO specialists, while others rely on a single web developer to do back-end SEO. In some organizations, the content department exists of a single […]
The Definitive Guide to Content Marketing
From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. But not everyone understands what it is, how it works, or (most importantly) how to make it successful. Today, we’re delving into what content marketing is all about, how to build a content marketing strategy, […]
Your Step-by-Step Guide to Hiring a Top-Tier Content Marketing Writer
Surely you’ve heard the phrase “content is king.” And while it may be a terribly overused expression, the fact remains that it’s true. Everyone knows that creating strong content is the best way to connect with your audience, increase brand awareness, drive sales, and boost ROI and profitability. But who exactly is pumping out all […]
103 Marketing Buzzwords to Know in 2021 [And Beyond]
When I first started working in marketing, I had no idea what the hell anyone was talking about half the time. To me, a funnel was a fried carnival cake, and growth hacking was what Mark McGwire did to hit all of those home runs. But to do my job, I had to learn all […]
9 Essential Questions for Hiring an SEO Company
Ok, so you’ve decided that your business needs to bring in some outside SEO help. Now you find yourself stuck with one pressing question: how do I find the right SEO company? The process of vetting professional SEO firms can be difficult if you lack a strong understanding of search engine optimization. “The SEO industry […]
Preparing for the Freelance Economy
“Outsourcing? …we’ve tried that once and we’ll never do it again” If I had a dollar for every time I’ve heard that statement, I wouldn’t need to work another day in my life. Don’t get us wrong, working with freelancers can and will have its pitfalls. However, with an estimated 53 million freelancers in the […]