Category Business Advice

Business Advice

January 28, 2022

Building a Strategic Marketing Plan for 2022

How to Build Your 2022 Marketing Strategy (from an Agency Owner Who Helps Construct Dozens Every Year) With 2021 coming to a close, it’s time to start thinking about how we should be spending our marketing dollars in 2022. That’s right: it’s time to start thinking about your 2022 marketing plan. I know, it’s a […]

Your Step-by-Step Guide to Hiring a Top-Tier Content Marketing Writer

Surely you’ve heard the phrase “content is king.” And while it may be a terribly overused expression, the fact remains that it’s true. Everyone knows that creating strong content is the best way to connect with your audience, increase brand awareness, drive sales, and boost ROI and profitability. But who exactly is pumping out all […]

9 Essential Questions for Hiring an SEO Company

December 18, 2020

Ok, so you’ve decided that your business needs to bring in some outside SEO help. Now you find yourself stuck with one pressing question: how do I find the right SEO company? The process of vetting professional SEO firms can be difficult if you lack a strong understanding of search engine optimization. “The SEO industry […]

The 3 Components of a Successful Content Strategy (+1 Bonus)

Business Advice

February 13, 2020

How Do You Create a Great Content Strategy? Our team builds content strategies that drive results for clients daily. Towards the end of 2019, we stepped back and defined what a top-tier content strategy looks like. But first … How do most content marketing services build content strategies? There are a lot of great content […]

6 Signs It’s Time for a Website Update

Business Advice

October 30, 2019

We can all agree that having a website is a necessary part of owning a business. While it is an important part of your marketing toolbox, it’s sometimes easy to forget that they need a little love and attention to make them successful. Think about your website the way you would think about your haircut. […]

What’s the ROI of SEO?

Business Advice

August 23, 2019

Investing in growing your business is no easy feat. In a world where business owners need to decide between hiring a salesperson and investing in dozens of different types of offline and digital marketing channels, the options can seem overwhelming. Here, we delve into why SEO is the best investment that you can make in […]

Should I Hire a Digital Marketing Agency (or In-House Marketer)?

Business Advice

We can all agree that investing in marketing is important. But how should you invest in your digital marketing efforts? Sure, you can take the do-it-yourself approach and run your own marketing campaigns for as long as you want. However, building and implementing a strategic marketing plan is time-consuming. As your business grows, doesn’t it […]

The Purpose of a Blog: How Blogging Drives Sales

Business Advice

We tell businesses every day that blogging is going to be the best way to scale their business. But why should they listen to us? Sure, we practice what we preach – blogging is the central focus of Inter’s own digital marketing efforts. But why should you trust us? Case studies and customer reviews aside, blogging is the […]

Lead Generation: The Definitive Guide [+ 8 Proven Tactics]

Business Advice

February 15, 2019

The internet is a noisy place. There are flashing buttons, risque banner ads, and even those horrific songs that autoplay when you visit a website. *cues Kelly Clarkson* Whatever the method, the goals of these tactics are all the same. The sites want to grab your attention and convert you into a precious lead for […]

What is Brand Marketing? [And Why Does it Matter?]

Business Advice

December 20, 2018

When you see a Starbucks sign, you know there’s a consistent, yet, subpar cup of coffee nearby. But before you go buy that quadruple pump non-fat almond milk pumpkin spice latte, let’s talk about what goes into that brand, as well as many others.

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